Fanatics Editorial: WNBA Finals Edition

I led the design of a first-of-its-kind editorial experience within the app, celebrating the WNBA Finals with dynamic storytelling and immersive content.

I conceptualized the idea from the ground up, developing a compelling pitch deck that outlined its vision, conducting in-depth research to understand audience engagement trends, and strategically refining the concept to bring it to life with a seamless and impactful user experience.